About Us

CONNECTING COMPANIES AND CUSTOMERS

At YRG, we call ourselves “Communications Investment Managers.” We create and manage communications portfolios for earnings-driven B2B marketers.

Set against the proverbial industry backdrop of Type A admen, prima donna creatives, explosive partnerships and volatile client loyalties, YRG’s sheer longevity through five different decades says a lot about our approach to our clients, employees, quality of work and business priorities. We’ve depended on a sense of entrepreneurship, but not on any one entrepreneur. The founding generation has long ago departed, but a culture that encourages good business, brilliant talent, interpersonal chemistry, and keeping our eyes on the prize – not contemplating our own navels – has kept us in step with the times. Here’s some of the background behind YRG:

Our History
Weird, wacky, wild since 1968. But also vigorous, visionary and valued. This history is approved for General audiences; only clients and employees get the more colorful details. More

Our People
Is it being brilliant without being unbearable? Businesslike but never boring? Whatever, all YRGers have a certain je ne sais quoi in common. And they all jointly own the place. More

Our Culture
We take seriously our mission to “make business a pleasure for great clients, employees and suppliers.” Not too seriously, though, since that would miss the point. More  

Our News
A repository of recent releases, news and features about YRG. More

Our Clients
To see a list of YRG’s current clients, click here.