Integrated Planning

CONNECTING COMPANIES AND CUSTOMERS

It’s not so much that public relations, advertising and Internet services people come from different disciplines. They come from different planets. That’s why we value the kind of organization in which talented professionals with very different temperaments and skill sets can work together with the best interests of their client and the communications plan at heart. Our full-service clients value it, too.

Strategic Marketing
One advantage of a full-service firm like YRG is that we can afford to sell you on the one strategy that works best, not just on one of the strategies we have to sell. More

Market ResearchWe like to begin by seeing you through the eyes of all your stakeholders. Or we manage the development and execution of more formal, quantitative research. More

Branding StrategyYou’re branded by the market whether you invest in branding or not. We believe a company’s only effective, controlled branding begins from the top down. More

Positioning StrategyMany communications strategies betray someone’s notion that the first essential of good positioning is a clever tag line. We think that’s the last thing it needs. More

ROICan you always tie the value of marcom directly to sales? No. Should your agency set benchmarks and define measurable expectations? You bet it should. More